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An integrated value chain, fundamental for an effective combination of quality and innovation, is the cornerstone of the Group's success. Thanks to the value chain, reinforced by style and design skills and in-house industrial know-how, the Group is able to translate avant-garde concepts into innovative, exclusive products, combining flexible production capacity with rigorous control of the know-how and qualitative and ethical standards along the entire production chain.



Prada store Shopping News

Prada Men's sneaker & booties

MEN'S NEW ARRIVALS ..........Read full article

Prada messenger bag & clutch

MEN'S NEW ARRIVALS ..........Read full article

Prada eyewear collection

WOMEN'S NEW ARRIVALS ..........Read full article

prada micro cahier bag & belt bag

Women's bag new arrivals ..........Read full article

The new bag of Prada

There's a New Bag in Town, Courtesy of Prada. ..........Read full article

Prada SS 2018 Menswear

A fashion show is a story told in an architectural space ..........Read full article