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An integrated value chain, fundamental for an effective combination of quality and innovation, is the cornerstone of the Group's success. Thanks to the value chain, reinforced by style and design skills and in-house industrial know-how, the Group is able to translate avant-garde concepts into innovative, exclusive products, combining flexible production capacity with rigorous control of the know-how and qualitative and ethical standards along the entire production chain.



Prada store Shopping News

Prada Eyewear Collection

Prada Men's New Sunglasses ..........Read full article

Prada Women's New Accessories

leather keychain trick and leather belt ..........Read full article

Prada Spring/Summer 2018 Men's wear

Gabardine nylon pants And Leather belt. ..........Read full article

Prada Womenswear Resort 2018 Collection

Embossed leather handbag And Nylon gabardine dress ..........Read full article

Gift Guide 2017 from Prada for Men

leather glasses case and saffiano leather wallet ..........Read full article

Prada Men's sneaker & booties

MEN'S NEW ARRIVALS ..........Read full article